Privacy Policy

1. Introduction

Midwest Lawn Care ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and lawn care request service. By using Midwest Lawn Care, you consent to the practices described in this policy.

2. Information We Collect

We collect information that you voluntarily provide when you interact with our service, as well as certain information collected automatically when you visit our website.

Information You Provide:

• Contact Information: Your name, email address, phone number, and street address when you submit a lawn care request or contact form.
• Property Information: Details about your lawn size, service needs, schedule preferences, and any special instructions you provide to help us match you with appropriate service coordination.
• Provider Information: For lawn care businesses joining our network, we collect business details including company name, contact information, service areas, insurance documentation, and references.
• Communication Records: Copies of correspondence when you email us, submit forms, or otherwise reach out.

Automatically Collected Information: When you visit our website, we automatically collect certain information about your device and usage, including:

• Your IP address and general geographic location (city/region level)
• Browser type and version, operating system, and device type
• Pages you visit, how long you spend on them, and the path you take through our site
• The website or link that referred you to us (service request source)
• Basic interaction data such as button clicks, form starts, and scroll depth

This automatically collected data helps us understand how visitors use our site so we can improve the experience. It is collected through Google Analytics (see Section 5 below).

3. How We Use Your Information

We use the information we collect for the following purposes:

• To review homeowner lawn care requests and coordinate appropriate next steps.
• To communicate with you about your request, including status updates, follow-up questions, and appointment or service coordination.
• To improve our request review process and service quality.
• To respond to your questions, feedback, or support requests.
• To send occasional service-related announcements (you may opt out of non-essential communications).

We do not sell your personal information. Your mobile information and SMS opt-in data will not be sold or shared with third parties for promotional or marketing purposes.

4. Sharing Your Information

Midwest Lawn Care uses the information you provide to review your request, respond to you, and coordinate the next appropriate step for the lawn care service you requested. We may share request details with service providers only when needed to fulfill or coordinate your specific request.

SMS privacy: Your mobile phone number, SMS consent status, and SMS opt-in records will not be sold or shared with third parties for promotional or marketing purposes. SMS consent is used only for Midwest Lawn Care conversational messages about your request.

5. Cookies, Analytics, and Tracking Technologies

Our website uses cookies and similar tracking technologies, including Google Analytics 4 (GA4), a web analytics service provided by Google LLC. We use these tools to understand how visitors interact with our site — which pages are most popular, how people find us, and where we can improve the experience.

Google Analytics 4

Google Analytics uses first-party cookies to collect information about your visit, including:

• Your IP address (anonymized before storage where supported)
• Pages you view and how long you spend on each page
• The website that referred you to us
• Browser type, device type, and screen resolution
• Approximate geographic location (city or region level)

This information is transmitted to and stored on Google servers in the United States. Google uses this data on our behalf to generate reports about website usage and activity. Google may also use this data in accordance with its own privacy policy and may transfer it to third parties when required by law or when those third parties process the data on Google's behalf.

We do not use Google Analytics advertising features (such as remarketing, demographic and interest reporting, or Google Signals). We do not link Google Analytics data to any personally identifiable information you provide through our forms. We use GA4 solely for aggregate traffic and usage analysis.

Your Choices

You can opt out of Google Analytics tracking by:

• Installing the Google Analytics Opt-out Browser Add-on, which prevents GA4 from collecting data about your visits across all websites.
• Adjusting your browser's cookie settings to block or delete cookies. Most browsers let you refuse cookies, delete existing cookies, or alert you when a cookie is set. Disabling cookies may affect certain features of our website.
• Using your browser's \"Do Not Track\" setting. While we respect Do Not Track signals, Google Analytics may not respond to all Do Not Track configurations.

For more information about how Google collects and processes data, visit How Google uses data when you use our partners' sites or apps.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. When your information is no longer needed, we securely delete or anonymize it.

If you'd like us to delete your information before our standard retention period, please contact us at contact@midwestlawncare.info.

7. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

8. Your Rights

You have the right to:

• Access the personal information we hold about you.
• Request corrections to inaccurate or incomplete information.
• Request deletion of your personal information, subject to legal requirements.
• Opt out of non-essential communications from us. You may opt out of SMS at any time by replying STOP.

To exercise any of these rights, email us at contact@midwestlawncare.info. We will respond to your request within a reasonable timeframe.

9. Children's Privacy

Our service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can take appropriate action.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

• Email: contact@midwestlawncare.info
• Online: Contact form